Google tag manager
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DitCal integrates with Google Tag Manager (GTM), enabling you to send page views and booking event data directly to your Google Tags. This allows you to track user interactions and appointment-related events efficiently within Google Analytics, Google Ads, and other marketing tools.
Track Visitor Activity: Send page views and user engagement data to GTM.
Monitor Booking Events: Capture data on new bookings, cancellations, and reschedules.
Enhance Marketing Insights: Use Google Tags to optimize your advertising and analytics.
Seamless Integration: Easily pass event data to tools like Google Analytics 4 (GA4) and Google Ads.
Follow these steps to connect DitCal with GTM:
Log in to your Google Tag Manager account.
Navigate to your Workspace.
Copy your Container ID (formatted as GTM-XXXXXX) from the top right corner.
Log in to your DitCal account.
Go to Settings > Apps.
Find Google Tag Manager and click Connect.
Paste your GTM Container ID in the provided field.
Click Save to apply the changes.
Ensure DitCal is set to send event data to GTM.
The following events will be tracked:
Page Views: Tracks when users visit your DitCal booking page.
New Booking: Captures when a user successfully schedules an appointment.
Booking Canceled: Logs when a user cancels a booking.
Booking Rescheduled: Records when a user modifies an existing booking.
Verify that event data appears correctly in your Google Tag Manager event stream.
To disconnect GTM, navigate to Settings > Apps and select Disconnect under Google Tag Manager.
Modify tracking settings anytime by updating your GTM Container ID in DitCal’s integration settings.
Use GTM’s dashboard to analyze and pass DitCal data to Google Analytics, Google Ads, and other platforms.
Ensure the correct Container ID is entered in DitCal.
Check your Tag Assistant in GTM to verify event data is being received.
Confirm that Google Analytics and Google Ads are properly configured to receive event data.
Wait a few minutes, as data propagation may take some time.
Integrating DitCal with Google Tag Manager allows you to efficiently track page views and booking events, ensuring seamless data collection for analytics and marketing. Follow the steps above to set up the integration and optimize your tracking efforts.
